Post Migration Audit: What to Check
A migration is not done at launch. Here is the audit that confirms it actually worked.
Launch is the start, not the end
A migration goes live, and the temptation is to move on. But the effects surface over the following weeks as search engines recrawl, so the audit work is really just beginning at launch.
Confirm every redirect resolves
Check that each old URL redirects to the correct new one, in a single hop, and that none were missed. This is the backbone of preserving your value through a migration.
Hunt for internal links to old URLs
Even with redirects in place, internal links still pointing to old addresses create needless hops. A post migration crawl finds them so you can update them to point directly at the new URLs.
Keep watching for weeks
Problems from a migration can appear late. Continuing to audit and monitor well past launch day is what turns a risky migration into one you can be confident about.
- A migration's effects unfold over weeks
- Confirm every redirect resolves in one hop
- Update internal links still pointing to old URLs
- Keep auditing for weeks after launch
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
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